Be a Part of Something Great.

The Role: Marketing Manager

The Marketing Manager plays a key role in executing, optimizing and reporting on the marketing strategies we deliver for our clients. The ideal candidate will work collaboratively with our internal departments to come up with new ideas and bring them to life. Strong communication, time management and organizational skills are a must. In this position, you will increase your knowledge by participating in training and be mentored by DSM’s VP of Strategy.

Primary Responsibilities:

• Determine client goals, identify KPIs and help create monthly or quarterly strategies that will move the needle.
• Set up, monitor and optimize marketing campaigns that include:
  • Organic SEO Strategy
  • PPC/Google Ads
  • Organic and Paid Social Media (Facebook & Instagram posts and Reels, LinkedIn, TikTok, etc.)
  • Email Marketing and SMS
  • Google Business Profiles
  • CTV and OOH advertising
• Set up and utilize reporting and measurement tools, including:
  • GA4 
  • Google Search Console
  • Google Looker Studio
  • SEMRush
  • Others as needed
• Perform deep-dive analysis of reporting metrics to help the team and clients understand drivers of performance and how to improve them.
• Develop client reports and present relevant campaign metrics on a predetermined cadence: weekly, monthly, or quarterly.
• Strategize tests for offers and CTAs on websites, email, etc.
• Assist with the execution for DSM's content efforts, including:
  • Social Media posts and Reels
  • Blogs, Emails, and Newsletters
  • Copywriting (editing and creating content, long and short form):
  • Editing content for spelling, syntax, style/voice, and structure
  • Ensuring SEO best practices are used when writing and posting blogs and other content via WordPress
  • Requesting blog content from our team of writers as necessary
  • Researching ideas to draft blog, email, and social media content
  • Manage minor website edits in WordPress and related plugins
• Work in collaboration with web developer on website development from strategy, wireframe development, form creation and various parts of the build.
• Aid in the client-facing relationship via conference calls and in-person meetings and presentations.
• Expertise/proficiency in common CRMs and email tools, like (or similar to) HubSpot, Klaviyo, ActiveCampaign, etc.

Are You Qualified?

• 5+ years marketing experience
• Required hands-on experience in Digital Marketing, including: technical SEO knowledge, PPC campaign creation and management, organic and paid social media experience, and email marketing.
• A collaborative team player who can build strong working relationships with our team and our clients.
• Hands-on experience and proficiency with platforms including GA4, Google Search Console, Google Ads, and common email marketing and social media advertising platforms. 
• Strong written, verbal, and “visual” skills to articulate marketing ideas, campaigns, and results.
• Strong public speaking and presentation skills to share marketing strategies and results with the team and clients.
• The ability to anticipate and ideate the next steps in a marketing strategy.
• The initiative to proactively research and ideate new strategies and tactics for clients.
• Attention to detail when it comes to managing and interpreting results and executing on marketing channels – must bring a high quality of work in everything.
• Excellent organization and time management skills for effective project planning.
• Preferred experience, including but not limited to e-commerce in Shopify, WooCommerce, or similar platforms, and programmatic advertising.

Benefits:

• 401(k)
• Dental insurance
• Vision insurance
• Health insurance
• Paid time off

A Little About Us

DSM is a full-service marketing agency that believes that all marketing initiatives need to be working in concert to be successful. We live and breathe by the successes (and failures) of our clients. DSM is a sixteen-year-old agency founded by veterans of the industry. We have seen how others have done it, and we feel that there is a better way. We love what we do, we love who we do it for, and we love who we work with. We are a passionate and tightly-knit group who feel that doing what we love should be done in an environment that supports us. Just ask Glassdoor.

You may be a good fit for us, but the more important question to ask is, “Is DSM a good fit for you?”

Work Location: Remote/Hybrid Schedule and Flexibility available.

Please Note: Applicants must be located within driving distance of Midland Park, New Jersey. 

DSM is an equal opportunity employer.