Be a Part of Something Great.

The Role: Marketing Manager

The Marketing Manager plays a key role in providing marketing insights and strategies to clients that will further company goals. The Marketing Manager is a team player that works alongside DSM’s account team and with all departments to ensure client goals and timelines are met. Strong communication and organizational skills are a must. In this position, you will increase your learning by participating in training and be mentored by DSM’s Director of Strategy.

Please Note: Applicants must be located within driving distance of Mahwah, New Jersey.

Primary Responsibilities:

  • Determine client goals, identify KPIs and create multi-platform strategies that will move the needle.
  • Manage, and in certain scenarios, set up Google Analytics and other reporting platforms that help us gauge a campaign’s success.
  • Oversee and lead the marketing managers. Acknowledging areas of growth, providing constructive criticism, and leading the path as their role model.
  • Execute client reports and present relevant campaign metrics on predetermined cadence: weekly, monthly or quarterly.
    • Perform deep-dive analysis of reporting metrics to help the team and clients understand drivers of performance and how to improve them.
  • Spearhead execution for DSM's content efforts including:
    • Ensuring copy meets standards regarding the client’s voice and branding.
    • Editing content for spelling, syntax, and structure.
    • Ensuring SEO best practices are used.
    • Posting blogs and other content via WordPress.
    • Requesting blog content from our team of writers.
    • Research and writing for eBooks, white papers, blogs, etc.
    • Creation of content for email marketing and social media marketing initiatives.
  • Manage minor website edits in WordPress and plugins such as Yoast, Unbounce, Sumo, Visual Composer (and VC’s extensions), ThriveThemes, Elementor, etc.
  • Work in collaboration with web developer on website development from strategy, wireframe development, form creation and various parts of the build.
  • Aid in the client-facing relationship via conference calls and in-person meetings and presentations.
  • Responsible for the build, optimization and budget management of digital campaigns across all digital platforms.
    • Help ensure the accuracy of source data through testing and validation.
    • Perform ad-hoc analysis of site initiatives like offer testing, banner placement, etc.
    • Track campaigns, pivot at a moment’s notice and always optimize to ensure that goals are being met.
  • Expertise/proficiency in our software stack.
    • HubSpot Marketing, HubSpot COS & HubSpot CRM (potentially Active Campaign)
    • Google Analytics & Google Search Console
    • SEMRush, Screaming Frog, MOZ, Ahrefs
    • Unbounce, Visual Website Optimizer, Thrive Themes
    • Google Data Studio, Databox, Datahero and Tableau
    • Grammarly, Scripted, Upwork
    • G-Suite (Gmail, Google Docs, Google Sheets, Google Slides, Google Calendar)
    • Teamwork, the project management tool

Are You Qualified?

  • 5+ years of marketing experience
  • Required experience in Digital Marketing, including: Campaign development and execution, organic social media, email marketing, and Google Business Profile.
  • Preferred experience, including but not limited to: PPC, SEO optimization, paid social media ads and retargeting, new customer acquisition and prospecting, Google Analytics and Search Console.
  • Team player who can build strong working relationships, collaborate effectively across the marketing team and multiple internal and external stakeholders.
  • Superior written, verbal and “visual” skills to articulate marketing ideas, campaigns and results.
  • Creative thinker and solution-oriented problem solver with a customer focus.
  • Attention to detail when it comes to managing and interpreting results and executing on marketing channels – must bring a high quality of work in everything.
  • Excellent organization and time management skills for effective project planning.

Benefits:

  • 401(k)
  • Dental insurance
  • Vision insurance
  • Health insurance
  • Paid time off

A Little About Us

DSM is a full-service marketing agency who believes that all marketing initiatives need to be working in concert to be successful. We live and breathe by the successes (and failures) of our clients. DSM is a fifteen-year-old agency founded by veterans of the industry. We have seen how others have done it and we feel that there is a better way. We love what we do, we love who we do it for and we love who we work with. We are a passionate and tightly knit group who feels that doing what you love should be done in an environment that supports us. Just ask Glassdoor.

You may be a good fit for us but the more important question to ask is, “Is DSM a good fit for you?”

Work Location: Hybrid Schedule and Flexibility available; 1-2 days in our NJ-based office.

Please Note: Applicants must be located within driving distance of Mahwah, New Jersey. 


DSM is an equal opportunity employer.

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