Marketing Manager

DSM is looking to hire a Marketing Manager to join our team. You'll be working with the Strategy Director on creating and executing on digital strategies for clients that span many different verticals. Using your knowledge of owned, paid and earned media, you will help meet client goals and affect their bottom line. 

Once we're done executing, you'll help to analyze the success (fingers crossed) of the strategy, provide "Starts, Stops and Continues" and valuable (actionable) insights.

Our ideal candidate will have the following qualifications, experience and skills.

  • 2+ years of serious, proven digital marketing experience (startup experience preferred, but not required) with great case studies to back you up.
  • Very comfortable in a client-facing position.
  • Adept at taking client goals, pulling KPIs out of them and creating strategies that will move the needle. 
  • You've been in the trenches, you understand content marketing, SEO, CRO, social media advertising, PPC (search and display) and you know when to use them.
  • You have experience creating offers and writing compelling copy that generates leads.
  • You're an "every day learner." You're not comfortable with not knowing something and will roll up your sleeves and figure it out yourself. 
The ideal candidate will be familiar with and will gain experience in:

  • SEO (both strategy and on-page optimization)
  • CRO (A/B, Multivariant and Split Testing)
  • SEM (search and display)
  • Social Media (paid and organic) 
  • Email Marketing (including drip campaigns)
  • Retention Marketing
  • Digital Marketing Analysis & Reporting
  • Google Analytics and AdWords
  • WordPress
    • WordPress plugins such as: Yoast, OptinMonster, SumoMe, Visual Composer (and VC’s extensions), etc.
  • HTML, CSS and/or Javascript skills would be a plus

Here are just some of the softwares in our stack. If you know some of these, you're a step in the right direction!

  • HubSpot Marketing, HubSpot COS & HubSpot CRM
  • Google Analytics & Google Search Console
  • SEMRush, Screaming Frog, MOZ, Ahrefs
  • Unbounce and Visual Website Optimizer
  • Databox, Datahero and Tableau
  • G-Suite (Gmail, Google Docs, Google Sheets, Google Slides, Google Calendar)
  • Chrome (as your browser...seriously)