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The Role: Marketing Associate

The Marketing Associate plays a key role in assisting our marketing team in delivering marketing campaigns and insights to clients that will further their goals. The Marketing Associate is a team player who works alongside DSM’s account team and all departments to ensure client goals and timelines are met. Strong communication and organizational skills are a must. In this position, you will increase your experience working hands-on with the marketing team and participating in training. You will be mentored by DSM’s VP of Strategy and Senior Marketing Manager. You will report directly to the Senior Marketing Manager.

Please Note: Applicants must be located within driving distance of Midland Park, New Jersey.

Primary Responsibilities:

• Work with the marketing team to determine client goals, identify KPIs and help facilitate multi-platform strategies that will move the needle.
• Monitor, and in certain scenarios, set up Google Analytics and other reporting platforms that help us gauge a campaign’s success.
• Assist Marketing team by gathering data, preparing client reports and presentations on predetermined cadence: weekly, monthly or quarterly.
  • Assist with analysis of reporting metrics to help the team and clients understand performance drivers and how to improve them.
• Assist execution for DSM’s content efforts, including:
  • Developing/ensuring copy meets standards regarding the client’s voice and branding.
  • Ensuring SEO best practices are used.
  • Posting blogs and other content via WordPress.
  • Requesting blog content from our team of writers.
• Help ensure the accuracy of source data through testing and validation.
• Assist with ad-hoc analysis of website initiatives like offer testing, banner placement, etc.
• Monitoring/tracking campaigns and optimizing to ensure that goals are met.
• Develop proficiency in our software stack. Prior experience is a plus but not required. 
  • HubSpot Marketing, HubSpot CMS & HubSpot CRM
  • Active Campaign, Klaviyo
  • Google Analytics & Google Search Console
  • SEMRush, Screaming Frog, MOZ, Ahrefs
  • Google Data Studio
  • Grammarly, Upwork
  • G-Suite (Gmail, Google Docs, Google Sheets, Google Slides, Google Calendar)
  • Teamwork - the project management tool

Are You Qualified?

• 1–3 years marketing experience
• Required experience in Digital Marketing, including: Campaign development and execution, organic social media, email marketing, and Google Business Profile.
• Preferred experience, including but not limited to: PPC, SEO, paid social media ads and retargeting, new customer acquisition and prospecting, Google Analytics, and Search Console. 
• Team player who can build strong working relationships, collaborate effectively across the marketing team and multiple internal and external stakeholders.
• Superior written, verbal and “visual” skills to articulate marketing ideas, campaigns and results.
• Creative thinker and solution-oriented problem solver with a customer focus.
• Attention to detail when it comes to managing and interpreting results and executing on marketing channels – must bring a high quality of work in everything.
• Excellent organization and time management skills for effective project planning.

A Little About Us

DSM is a full-service marketing agency who believes that all marketing initiatives need to be working in concert to be successful. We live and breathe by the successes (and failures) of our clients. DSM is a fifteen-year-old agency founded by veterans of the industry. We have seen how others have done it and we feel that there is a better way. We love what we do, we love who we do it for and we love who we work with. We are a passionate and tightly knit group who feels that doing what you love should be done in an environment that supports us. Just ask Glassdoor.

You may be a good fit for us but the more important question to ask is, “Is DSM a good fit for you?”

Please Note: Applicants must be located within driving distance of Midland Park, New Jersey.

Work Location: Remote/Hybrid Schedule and Flexibility available.

DSM is an equal opportunity employer.